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Tips for Hiring a Senior Business Development Manager in Europe

114 

days to hire

9

candidates delivered

case-1-full.png

Marketing

Audience Signal (A-Signal) is a young, fast-growing marketing agency specializing in the promotion of canvas, mobile applications and websites worldwide. 

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In May 2023, the company decided to expand the team and needed to find an experienced Business Development Manager who was located in Europe.

Business Development Manager Profile:

  • 3+ years of experience in Lead Generation, Sales with a focus on the North American Market;

  • Experience working with Lead Generation Technology & Platforms (Leadspedia, Everflow etc.);

  • Existing relationships with clients and agencies in Lead Generation;

  • Strong sales and management skill set, along with work ethic and drive to exceed expectations and targets.

This specialist was to lead a new business vertical, take it to a new level, and contribute to its development and growth. 


The role required expertise in strategic partnerships development and management, experience in Lead Generation, with a focus on the North American Market, and a strong sales skill set.

Sourcing Strategy

  • The first step after the client’s briefing was market research. Since the vertical has few companies, it was a thorough search;

  • Recruiter created the list of main competitors in the niche with experienced candidates from those companies;

  • We then created a list with main keywords to help find specific verticals;

  • A creative letter was crafted to attract candidates, highlighting the main benefits and challenges of the BDM role;

  • We contacted candidates via LinkedIn, Skype, and email;

  • Candidates were motivated and invited to initial calls immediately after their first responses.

Results

34

longlist

candidates

9

candidates

delievered

7

candidates interviewed

30 days

time to close

Some Advice

  • Do your research. Start by researching the market to understand the companies where the needed specialists work.
    This will help you narrow down your search and identify potential candidates.

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  • Create a clear search plan. Develop a clear plan for your search, including a list of companies, projects, and resources to target.
    This will save you time and make the process more efficient.

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  • Understand the client's needs. Have a clear briefing with the client to understand their needs and the specific problem they are trying to solve. This will help you identify the right candidate with the skills and experience to meet their requirements.

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  • Use social media platforms like LinkedIn to connect with potential candidates.

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  • Attend industry events and conferences to network with potential candidates and learn about the latest trends in your field.

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  • Consider using a professional recruiter/recruiting agency to help you find qualified candidates.

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